About me
UX and visual designer with a Master’s in UX, combining creative design expertise with research-informed approaches to build user-centered digital products
Skilled in interaction design, wireframing, prototyping, and high-fidelity visual design for engaging, intuitive experiences
Experienced with Figma and Adobe Creative Suite (Photoshop, Illustrator, XD) to transform insights into effective design solutions
Leverages UX research methods like usability testing and user interviews to validate design decisions and enhance user satisfaction
Collaborative and detail-oriented, combining a strong aesthetic sense with analytical skills to deliver polished, impactful design solutions
UX and visual designer with a Master’s in UX, combining creative design expertise with research-informed approaches to build user-centered digital products
Skilled in interaction design, wireframing, prototyping, and high-fidelity visual design for engaging, intuitive experiences
Experienced with Figma and Adobe Creative Suite (Photoshop, Illustrator, XD) to transform insights into effective design solutions
Leverages UX research methods like usability testing and user interviews to validate design decisions and enhance user satisfaction
Collaborative and detail-oriented, combining a strong aesthetic sense with analytical skills to deliver polished, impactful design solutions
Education
MSc, User Experience| HEC Montreal| 2023 - 2025
Coursework: UX Design, UX Prototyping, UX Evaluation, UX Research, UX Management, UX Data Analysis
Master’s Thesis: “Exploring the Impact of Narrative and Sensory Information on User Engagement in VR” — Accepted as a Top 25% paper at the 2025 Americas Conference on Information Systems (AMCIS)
Coursework: UX Design, UX Prototyping, UX Evaluation, UX Research, UX Management, UX Data Analysis
Master’s Thesis: “Exploring the Impact of Narrative and Sensory Information on User Engagement in VR” — Accepted as a Top 25% paper at the 2025 Americas Conference on Information Systems (AMCIS)
BSc, Urban Design and Development| Kharazmi University | 2018 - 2022
Experience
Creative Designer | ERPsim Lab | Montreal, QC, Canada | Sep 2023 – Present
Designed user-centered experiences and interface improvements for ERPsim, an SAP S/4HANA–based enterprise platform, supporting complex learning workflows
Conducted usability evaluations, synthesized insights, and identified navigation, workflow, and content pain points across the platform
Collaborated with researchers, subject matter experts, and developers to align design recommendations with technical constraints and enterprise objectives.
Produced high-impact visual communication materials, including presentations, tutorial decks, videos, and gameplay assets, used in client-facing demos and workshops
Designed digital and print assets for global marketing campaigns and events, ensuring cohesive brand identity and improving user clarity and engagement across products
Designed user-centered experiences and interface improvements for ERPsim, an SAP S/4HANA–based enterprise platform, supporting complex learning workflows
Conducted usability evaluations, synthesized insights, and identified navigation, workflow, and content pain points across the platform
Collaborated with researchers, subject matter experts, and developers to align design recommendations with technical constraints and enterprise objectives.
Produced high-impact visual communication materials, including presentations, tutorial decks, videos, and gameplay assets, used in client-facing demos and workshops
Designed digital and print assets for global marketing campaigns and events, ensuring cohesive brand identity and improving user clarity and engagement across products
Graphic Designer (Contract) | Fresche Solutions | Montreal, QC, Canada | Mar 2025 – Nov 2025
Designed branded marketing materials, including webinar graphics, social media content, email visuals, and presentation decks for enterprise software campaigns
Collaborated with the marketing and product teams to ensure consistent design across platforms and audience segments
Supported strategic visual direction for campaigns, enhancing clarity, engagement, and storytelling
Designed branded marketing materials, including webinar graphics, social media content, email visuals, and presentation decks for enterprise software campaigns
Collaborated with the marketing and product teams to ensure consistent design across platforms and audience segments
Supported strategic visual direction for campaigns, enhancing clarity, engagement, and storytelling
UX Associate | Tech3Lab | Montreal, QC, Canada | Sep 2024 – July 2025
Conducted end-to-end usability testing and UX evaluations using neuroscience tools (EDA/ECG), working directly with participants and managing data collection protocols
Planned, executed, and analyzed both quantitative and qualitative research activities for my master’s thesis, generating insights that informed UX evaluation and academic contributions
Led the synthesis of complex physiological and behavioral data into clear findings, producing detailed research documentation and insight reports
Collaborated with researchers and faculty to ensure methodological accuracy, study design quality, and alignment with academic standards
Conducted end-to-end usability testing and UX evaluations using neuroscience tools (EDA/ECG), working directly with participants and managing data collection protocols
Planned, executed, and analyzed both quantitative and qualitative research activities for my master’s thesis, generating insights that informed UX evaluation and academic contributions
Led the synthesis of complex physiological and behavioral data into clear findings, producing detailed research documentation and insight reports
Collaborated with researchers and faculty to ensure methodological accuracy, study design quality, and alignment with academic standards
Graphic Designer | NikLink Advertising Agency | Jun 2021 – Aug 2023
Designed visuals for 20+ marketing campaigns, aligning with client branding and contributing to a 35% increase in social media engagement
Developed design templates and tools to streamline the team’s workflow, enabling faster project delivery and improving the quality of digital and print materials
Designed visuals for 20+ marketing campaigns, aligning with client branding and contributing to a 35% increase in social media engagement
Developed design templates and tools to streamline the team’s workflow, enabling faster project delivery and improving the quality of digital and print materials
Skills and Tools
UX Design & Research
wireframing, prototyping, journey mapping, persona, information architecture, usability testing, heuristic evaluation, card sorting, task analysis, co-creation workshops, user interviews, A/B testing, think-aloud protocols
UX Design & Research
wireframing, prototyping, journey mapping, persona, information architecture, usability testing, heuristic evaluation, card sorting, task analysis, co-creation workshops, user interviews, A/B testing, think-aloud protocols
UX Design & Research
wireframing, prototyping, journey mapping, persona, information architecture, usability testing, heuristic evaluation, card sorting, task analysis, co-creation workshops, user interviews, A/B testing, think-aloud protocols
Visual Design & Communication
branding, layout design, instructional design, visual storytelling, infographics Tools: Figma, Miro, Adobe Photoshop, Illustrator, InDesign, Firefly, Canva, Sketch
Visual Design & Communication
branding, layout design, instructional design, visual storytelling, infographics Tools: Figma, Miro, Adobe Photoshop, Illustrator, InDesign, Firefly, Canva, Sketch
Visual Design & Communication
branding, layout design, instructional design, visual storytelling, infographics Tools: Figma, Miro, Adobe Photoshop, Illustrator, InDesign, Firefly, Canva, Sketch
Enterprise & Consulting
SAP S/4HANA experience (ERPsim), workshop facilitation support, stakeholder communication, storytelling, insight synthesis, proposal/presentation design, Generative AI for ideation & variation
Enterprise & Consulting
SAP S/4HANA experience (ERPsim), workshop facilitation support, stakeholder communication, storytelling, insight synthesis, proposal/presentation design, Generative AI for ideation & variation
Enterprise & Consulting
SAP S/4HANA experience (ERPsim), workshop facilitation support, stakeholder communication, storytelling, insight synthesis, proposal/presentation design, Generative AI for ideation & variation
Accessbility & Inclusivity
WCAG 2.1 awareness, color contrast, inclusive design consideration, screen-friendly layouts, accessible typography
Accessbility & Inclusivity
WCAG 2.1 awareness, color contrast, inclusive design consideration, screen-friendly layouts, accessible typography
Accessbility & Inclusivity
WCAG 2.1 awareness, color contrast, inclusive design consideration, screen-friendly layouts, accessible typography