Docter & Gambit’s Delight Box
CLIENT
ACI WORLD
YEAR
2023
SERVICES
UX Design
UX Research
OVERVIEW
In collaboration with Docter & Gambit, a renowned dental hygiene brand, this project explored innovative ways to enhance customer engagement and redefine the dental care experience.
DESIGN BRIEF
How might we support and delight DnG's customers through an improved dental hygiene routine, with a more holistic approach?
CUSTOMERS
Anyone 40 years old and younger who has teeth and a smartphone.
METHODOLOGY
Empathize
Interview with 6 woman and men between 22 and 40 years old. Using empathy map for the interviews.
Define
Using 4 User Personas as client's customers to define needs and pains with regards to the problem.
Ideate
Design thinking workshop with 8 participants between 22 and 40 and 4 facilitators.
Activities:
Walt Disney
Crazy 8 + 1M dollar
THE CONCEPT
DnG’s Delight Box: A Surprise Wellness Package
This innovative subscription service transforms dental care into a delightful experience.
A personalized surprise package delivered weekly or monthly, featuring cutting-edge self-care products like changeable flavors, motivational messages, and advanced dental tools.
KEY FEATURES
Easy Sign-up and preference setting
Unique Deliveries
Turning dental care into an exciting routine
