NUX Streaming Platform

How can a streaming platform captivate users with stories rather than media types?

The NUX project reimagines content discovery by organizing multimedia through narrative themes instead of traditional categories like movies or games. Designed as a mobile-first experience, it creates a highly personalized, seamless journey that fosters exploration and engagement.

How can a streaming platform captivate users with stories rather than media types?

CLIENT

NUX

YEAR

2023

MY ROLE

UX Design

Heuristic Evaluation

Information Architecture

Prototyping

PROBLEM

NUX wanted to redefine how users interact with multimedia content by focusing on narrative themes instead of media categories.

The challenge was to design a personalized landing page for mobile users that ensures simplicity, usability, and engagement.

GOAL

A functional prototype that enhances content discoverability and user engagement, aligning with business goals and user preferences.

TARGET AUDIENCE

Tech-savvy, mobile-first users, primarily travelers, commuters, and young audiences who value convenience and personalization in content discovery.

Design Process

Research

Understand user needs and behaviors to design a personalized platform that simplifies content discovery and enhances engagement

Persona

Developed personas based on target audience profiles to guide design decisions

Heuristic Evaluation

Assessed five benchmark streaming platforms for usability insights and best practices

Information Architecture

The card sorting and tree testing process, conducted over 8 days and 2 iterations, provided key insights into optimizing NUX’s information architecture. These findings informed a more intuitive structure, enhancing navigation and content discoverability.

Card Sorting

Through an open card sorting exercise conducted on Optimal Workshop, 20 participants were asked to organize content based on their understanding and preferences. This process provided valuable insights into user mental models and informed the development of the information architecture

Wireframing and Prototyping

Designed low-fidelity prototypes to test structure and usability.
Iteratively developed high-fidelity prototypes using Figma, focusing on engaging visuals and seamless navigation.

Testing and Iteration

Conducted usability testing with peers to gather feedback on navigation and visual clarity.
Improved onboarding flow and personalized landing pages based on feedback, ensuring simplicity and engagement.

High-fidelity Prototyping

After testing the wireframes, the next step focused on UI design and high-fidelity prototyping to improve the visual and interactive parts of the NUX platform. Using Gestalt principles and a clear visual hierarchy, the design aims to balance functionality and aesthetics. Simple and effective graphic design techniques were applied to create a user-friendly and engaging interface.

Interactive Demo